Infoprint Solutions

Pu Chi beachhead bodiless IBM Smart Business Printing

Professional digital printing market competition is from a simple sense, the hardware competition shifts the overall competitive printing solutions provider, for example, in the past when banks in the credit card bill printing, bill consumers merely received a letter urging accounts only, and When the color digital presses mature, printer manufacturers can target different customers, the bill printed on the back of a particular ad, and this ad will not only be printed on paper, there will be an electronic file, e-mail sent to customers in order marketing to achieve the terminal.

Pu Chi Company (InfoPrint) is that the authors of the new business model. Recently, general manager of Greater Chi Wu Jingxiang general, said such new commercial print reference number will grow billions of dollars in new markets, while the common Chi in the first quarter of business in China has achieved 100% growth.

“Services” will become the printing industry focus General Chi is the successor

IBM print department, the department specifically for the telecommunications, finance, post and telecommunications and other key industry information output solutions. Last year in January, IBM and Ricoh agreement, both sides set up a joint venture, Ricoh will acquire 51% stake, in the next three years, it gradually from IBM will acquire the remaining 49% stake. By then, General Chi will become a wholly owned Ricoh subsidiary.

The parity of the printer market, Hewlett-Packard, Fuji Xerox of these powerful opponents, General Chi’s advantages? Wu Jingxiang said: Hewlett-Packard and other companies emphasize that the “lowest unit printing costs,” the pursuit of the printer sales. Although the general Chi including the working group of laser printers, continuous forms production printers, thermal printers and other hardware product lines, but they offer the “print” the “include network, technology, program and use”, in order to increase production efficiency and achieve total cost of ownership (TCO) low.

As General Packet born out of IBM, to better provide customers with “print on demand” service, in addition to the printer hardware, the advantages embodied in the printing software and management, this print management software from IBM, not only to manage common Chi printer, but also other brands of printing device management, and help clients achieve print intelligent, and will end commercial printing and marketing combined with value-added for the printing act, which is common Chi’s core competencies.

“Pu Chi currently 90% of the total business comes from hardware sales, while services accounted for only 10% of .2008 to the end, and we are expected to adjust the ratio of 80% and 20%. The ideal objective is to 50% and 50%. “Wujing Xiang said.

Smoke in China Present, Asia IT printing industry growth rate has reached 35%, while China’s market growth is also very fast. Wu Jingxiang said Pu Chi in China’s growth target is more than doubled within three years, which means that each year to achieve universal Chi 20% to 30% compound growth on it, and the present General Chi growth in some sectors has reached 30% to 40%.

Opponents are also concerned about the market, at present, HP, Fuji Xerox, Kodak, Océ printing solutions are all prepared to join the competition for the market, who can first solve the complete software development and professional services team who will have the training access to market opportunities, it is also common in China, Chi recently accelerated the pace of integration of one of the reasons.
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